Frequently Asked Questions
Facebook Marketing FAQ
How much does Facebook Marketing Cost
Facebook Marketing costs can vary usually anywhere from Rs. 350 per day. Facebook Advertising campaigns are set up with a daily budget. You can choose to pay per click or for impressions (how many times your ad is seen).
Set up costs for Facebook ads are also varied due to the necessity for ad design, copy writing, lead forms, a landing page and possibly post-conversion automated e-mails etc…
The monthly management fee charged is correlated to the amount spend by the advertiser on the campaign/s.
Does Facebook Marketing Really Work?
Facebook Marketing works for businesses due to its reach. In India alone, there are over 300 Million monthly active users. Of course, they are not there searching for something or to book a service. Facebook users are usually just wanting to know what their friends are up to or share photos and other information.
However, the level of attention and how engaged their users are is unprecedented when compared to other passive forms of advertising media. With this many eyeballs all that is left for the perfect marketing recipe is an irresistible offer.
Facebook offers the perfect platform for business with something to offer that is appealing enough to stop the thumb scroll for just long enough to get their message across.
Running awareness campaigns on Facebook encouraging users to fill a form or purchase an affordable item. This strategy proven to have the potential to offer a huge 100x return on investment in some cases.
What is a Facebook Pixel?
Facebook pixel is a snippet of code or codes that once installed on your website will help Facebook to track and report user behaviour. It can also tag visitors to your website and remarket to them after they have left.
Using pixel custom event variations in the code you can track certain behaviors as “events” or conversion and link them back to the campaign, ad set and ad creative that the conversion can be attributed to.
Doing this enables easier optimisation and a clear understanding of how successful the campaigns is.
Google Marketing FAQ
What is Google Marketing?
Google Adwords Marketing is a way for businesses to promote their goods and services through Google ads search results. Adwords also enables advertising through other search engines that have partnered with Google and YouTube, Display advertising and Google Shopping.
Based on your daily budget, Adwords allows for bidding on Clicks, impressions or YouTube views. Every time a user clicks on one of these ads or a certain number of users have seen the ads (impressions) a certain amount is deducted from the daily budget.
How much does Google Marketing cost?
Google ads investment requirements are flexible. Budgets to suit your businesses objectives and current size can be customized effectively by researching the best keywords for your industry.
Daily budgets for small to medium businesses are usually set from Rs. 350 to Rs. 10,000 per day depending on the industry.
For businesses in a more competitive space the cost per click will be much higher.
For example: If you are in a competitive business where the cost per click is around Rs. 50 You have a daily budget of Rs. 500. You going to get about 10 clicks every three day.
The average conversion rate for most service based clients is 35%.
So over 3 days you’re going to get 3 enquiries. which will have cost you Rs. 500. If you get one new customer from that and make an average of Rs. 10,000 net-profit per new customer then you have a RIO of 200%
What do you mean by Cost Per Click (CPC)?
The cost per click refers to the amount that is deducted from your daily budget every time on of your ads is clicked on.
Google ads is an auction. The more your competitors are bidding for a keywords the higher your bid has to be to get a decent ad position and the higher the cost per click will be. The bid and the actual cost per click is not the same. You actual cost per click is only ever $0.01 more than the ad below yours is BIDDING. So if you bid is very high and the advertisers ad that is below your has a much lower bid your actual cost per click will only be 1 cent more than his or her bid.
Using a Google Adwords Management Agency will ensure that your bids are set competitively and updated regularly so that you pay the minimum amount possible per click.
Will Google Ads work for my business?
Google Ads is a great investment for your business. 86% of consumers use the internet to find a local business. Consumers are searching and Google has 71% of the search market share. Google receives 63,000 searches per second!
The return on investment from Google can range anywhere from 2x to 40x your investment. If the campaign is structured and managed professionally business can experience excellent growth in a short period of time.