As a small brick and mortar business, there’s nothing more important than dominating local SEO. Your traffic is much more targeted than online retailers with national customers. It can’t be stressed enough the importance of focusing your SEO strategy on keywords and phrases that involve cities you serve. If you’re not convinced that dominating local […]
Category: Local Search
Do Local Listings Really Matter?
The most popular trends in digital marketing today are social media and content marketing. This is quite understandable. After all, content marketing is the “white hat” SEO strategy that Google loves, while social media marketing takes advantage of the ongoing fascination of the masses for Facebook, Twitter, and YouTube. But these trends don’t necessarily mean […]
When Should You Remove Reviews?
Not too long ago, business reviews were written by subject-matter experts and printed in well-known publications. In today’s world, that’s simply no longer the case. Nowadays your customers can easily voice their opinion and experience they had with your business online for the world to see. But that’s actually a good thing – and there […]
SEO Strategies for 2016 and Beyond!
So it’s the start of a new year and small businesses everywhere are hoping this will be the best year yet to date. So these days every business strategy needs to include a good helping of SEO to help gain exposure and bring in new traffic and customers. But SEO in 2016 is looking tricky. […]
Why Outsource Your Online Marketing
Marketing your business online is an incredibly powerful way to increase your visibility and to start attracting more new customers. The cost of online marketing is relatively low compared to other types and yet it’s possible to create a much more impactful and engaging campaign this way when compared with advertising in magazines for example. […]